Corporate Grand Strategies is called the Master Strategies or Grand Strategies that provide a fundamental direction for strategic action. The basic strategy of the parent becomes the basis for coordinating efforts and at the same time to maintain the direction for achieving the long-term goals of the company.
There are 14 (fourteen) basic master strategies that can be selected as a basic approach to achieving that goal. The fourteen strategies are as follows:
There are 14 (fourteen) basic master strategies that can be selected as a basic approach to achieving that goal. The fourteen strategies are as follows:
- Market Development Strategy
- Product Development Strategy
- Innovation Strategy
- Concentrated Growth Strategy
- Growth Strategy Horizontal Integration
- Vertical Integration Growth Strategy
- Concentrated Diversification Strategy
- Conglomeration Diversification Strategy
- Turnaround Strategy
- Divestment Strategy
- Liquidation Strategy
- Bankruptcy Strategy
- Joint Venture Strategy
- Strategic Alliance Strategies
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